reading some news reports talking about new features in Panther, and one thing stuck out like a sore thumb to me:
"Panther now employs "fast user switching," a longstanding Windows XP feature." (the review was on a pro-M$ site, hence the backhanded compliment)
My only responce to this: Yeah, and a feature Linux has (roughly) had since the early 1990's! I swear, these marketing freaks try to make it look like their product is all great and such by touting their "features" as though they are something impressive, when other products have had those same features for quite some time. While I'll agree the user switching of days past was primitive, I'd wager it's been at it's current level of sophistication for a while now.
Oh goodness, here's another one:
"A new feature called FileVault secures the entire Home folder, encrypting and decrypting files dynamically, in the background."
Now, I'm not entirely sure of the technologies involved (being that I've not taken the time to figure them out), but this sure sounds an *awful* lot like the "encrypted filesystem" option that has been around for a while now.
It just gets to me how the media simply helps to perpetuate the inaccurate vision the public has of the world. It's no wonder people seem so confused by the personal computing landscape! I'd be just as confused if I was being spoon-fed incomplete propoganda and being told it's the honest truth. I don't blame the public for not having the foggiest idea what they should be doing with their computers. I do blame them for not being self-motivated to find out, but that's another rant intirely.
I understand that this is exactly what marketing's job *is*. They are supposed to take a product and puff it up as much as they possibly can. They are supposed to refrain from mentioning anything at all negative and focus only on the positive. But that presents such an unbeliveably skewed view of the product that it's no wonder even the most brain-dead of individuals know not to trust all the adds they see. I'd love it if some company would swear off misleading advertising. But then, I know that such a company would never succede in the marketplace because no matter how much the dimwit may intectually know that all that positive media is misrepresentative, they are still psychologically set to view that product in a positive light when it comes to making a choice at the shopping counter.
And besides, let's be honest here, who's going to be impressed by an add that says "Also, our new product has begun supporting a feature that has been available in our competition's product for many years." The only thing that type of add will encourage is the sales of the competition. It still frustrates me to see a lesser product be more successful simply because of better advertising. Beta vs. VHS all over again.
And just before someone says "yeah and all that linux goodness was based on Minux and Unix tech from even farther back!", I'd like to say that I'm not counting those becasue there were unavailable on my desktop computer at home. This bitchy rant is only concerned with the end-user level of computing.